ANNUAL

CORPORATE

1. Scale up top-line revenue for online training by 250% in 2025.
2. Expand market reach in Canada and the US while driving prospects into a fully automated purchasing funnel.
3. Develop creator/partnership/sponsorship network with a primary focus on municipalities, oil & gas, and manufacturing to expand voice, reach and revenue channels.
4. Add 2 net new insurance partners by the end of 2025

DEPARTMENT

MARKETING

1. Develop and implement a targeted ABM strategy for safety training with associations/vendor partners for municipalities, oil & gas, and manufacturing that brings on 12 vendor partners and 12 associations for each channel by June, 2025.
2. Develop and implement drip prospect nurturing, prioritizing, self-directed purchasing, and lead creation program for all product lines that improves sales conversion rates by 10x by Q2.
3. Develop and implement social media strategy that utilizes lead magnets to grow our email lists by 3x by end of year.
4. Redefine value-proposition messaging across all collateral and marketing that targets municipalities, oil & gas, and manufacturing to bring in $300k of marketing-driven (no sales intervention) revenue in 2025.

PRODUCT

1. Research, develop and implement an integrated LMS, incident management, compliance SAAS solution by the end of 2025.
2. Implement a simple alternative LMS built on the WordPress platform to integrate with our current SAAS products by Q2 to give current members a simplified online learning experience.
3. Develop, implement, and launch a Partnership Plan with various specialist and contributors across Safety and HR to rapidly expand our specialized content offerings to 200 additional courses by the end of 2025.
4. Implement a new paywall/membership solution across all SAAS products that improves trial and paid conversions by 10x and allows for a seamless and automated market-to-trial-to-paid purchase path.
5. Develop a scalable process for the quick creation and maintenance of custom white labelled solutions for Insurance, Municipalities and Oil & Gas that reduces implementation time by 75%.

FINANCE & HR

1. Scale annual growth by 45% while maintaining an annual NOC minimum of 20% and less than 2% bad debt.
2. Research, develop and implement a fully integrated systems and process across the entire buying, fulfillment, renewal path by year end.
3. Develop and maintain business intelligence dashboards displaying KPIs and trends across all Bongarde departments by Q2.
4. Implement EOS across the organization with a minimum year-end individual rock completion of 85%.

SALES

1. Add 20 new reseller partners for safety training by year end that drive over $200k in top-line revenue.
2. Hire, train and develop a key accounts sales representative that targets Insurance, municipalities, and oil & gas for safety training sales – add 3 new insurance partners in 2025.
3. Revise sales compensation model to align with quota targets whereas all sales reps are performing at a minimum of 85% of quota and an average of 95% of quota for 2025 by year-end.
4. Add 300 net new OHSI, 300 net new HRI, 700 net new ILT, and 300 net new OLT organizations in 2025 through direct sales intervention.

SERVICE

1. Redefine the strategic CSM support model to facilitate a rolling 3-month renewal rate of 85% (never dropping below 79% in any given month) and an upsell/cross-sell to 5% of existing members each quarter.
2. Research, develop and implement a Bongarde support ticketing system across all products with defined service-level targets for response time, resolution %, and NPS score.

FULFILLMENT

1. Target a 10% net cost improvement each quarter for 2025.

EDITORIAL

1. Recruit 5-10 contributors/partners every month that will expand the specialized content offering across our products.
2. Implement client facing new content like member & thought leader of the month interviews, recurring seasonal special reports, hazard specific solution packages, and others.
3. Improve SE ranking, returning visitor, and page stickiness by 10% each month for 2025.